Understanding the Stakeholders
I
I
I
MEET THEIR NEEDS
KEEP INTO ACCOUNT
MANAGE CLOSELY
KEEP INFORMED
Users - are directly impacted by the app's features and functionalities, as they are the primary beneficiaries.
Developers - are invested in creating a successful app that meets user needs and aligns with the app's objectives.
Financial Institutions - are interested in partnerships that can provide value to their customers and align with their own objectives.
Environmental Organizations - are concerned with promoting sustainability but may have varying levels of interest in technology solutions.
Government and Regulatory Bodies - have an interest in promoting consumer protection and sustainability but may prioritize other policy areas.
Investors - are motivated by the app's potential for financial returns and impact.
They provide crucial resources and may have significant influence over strategic decisions and direction.
Businesses and Vendors - may see opportunities to align with the app's objectives and reach new customer groups.
They can provide products or services that complement the app's offerings, but their influence may be limited to specific partnerships and collaborations.
Suppliers and Manufacturers- are interested in partnerships that can expand their market reach and promote their products.
Media and Influencers - are interested in covering innovative solutions and trends that resonate with their audience.
While they can raise awareness and promote the app, their direct influence on its development may be limited.
Educational Institutions - may be interested in incorporating the app into their curriculum or promoting it among their students.
They can provide valuable insights and partnerships but may have limited direct influence on the app's development and adoption.
Influence / Power of stakeholders
Interests of stakeholders
RACI Metrics
Ecosystem Mapping
Stakeholder Map
USERS
Family Earnings
Municipal corporation
Environmental NGOS
Appliances companies
State govt bodies
legal institutions
Online transaction companies
Bank
Sustainable Brands
Housing Societies
Schools and colleges
Financial Advisories
Regulatory bodies
Friends
Employers
Media
Influencers
Following rules made regarding environment
Rules are made by these bodies
Make sure people follow rules are made by these bodies
Rules are made by these bodies
They promote sustainable practices
Manufacturing appliances for home that uses less energy
Creating content around sustainable practices
Promoting content around sustainable practices
Advices users about their finances accordingly to their sustainable beliefs
Learnings from these institutions
Rain water harvesting and other infrastructural improvements adopted
Transactions recorded from the Apps like GPay, PayTM
Transactions recorded from the Apps like GPay, PayTM
Transactions occur through this institution
Availability of such brands around and their promotion
Encouragement by friends for eco friendly practices
Employers giving incentives on sustainability through CSR
Finnature
How can today’s consumers overcome the ‘green guilt’ of their expenses and become budget as well as environment conscious in these highly consumeristic times
“
”
a mobile app that directly addresses the consumer dilemma between consumerism and sustainability helping users achieve financial well-being and environmental responsibility.
Today's consumers face a financial and environmental double bind. They grapple with the desire to be eco-conscious, experiencing "green guilt" over their spending's environmental impact. However, existing financial tools offer no bridge between managing finances and environmental responsibility. This disconnect hinders consumers from:
Problem Brief
Understanding the environmental footprint of their purchases.
Identifying opportunities to reduce consumption.
Integrating eco-conscious choices into financial decision-making..
A mobile app that helps users achieve financial well-being and environmental responsibility. It combines:
Financial tracking
Environmental impact assessment
Eco-friendly spending recommendations
Supportive community for mindful consumption
Solution Conceptualisation
Goals & Objectives
Increase app usage and expense tracking.
Encourage sustainable spending habits.
Empower users with environmental impact data.
Build a thriving community for sharing experiences.
The solution directly addresses the consumer dilemma described in the behavioural statement by:
Understand: Calculate environmental impact and raise awareness.
Identify: Get personalized recommendations for reduced consumption.
Integrate: Make sustainable spending a seamless part of their finances.
Motivate: Encourage mindful spending through engaging design.
Behavioral Statement
When budget-conscious shoppers, overwhelmed by consumerism and seeking a balance between spending and sustainability, want to make smart financial decisions, they need a mobile app that tracks finances and measures purchases' environmental impact (measured by app usage, expense tracking, and engagement with sustainable spending recommendations).
Ideation
In this phase the desk research carried out to find out key attributes led to understanding the challenges that could come up in making of financial management tools with sustainability tracking.
Key Attributes
AI-Powered Recommendations
Data-Driven Insights
Gamification
Utilizes AI to analyze user spending patterns and suggest eco-friendly alternatives within budget constraints.
Combines financial management & sustainability tracking (budgeting, expense tracking, carbon footprint).
Provides a comprehensive spending view across institutions (user consent required) for identifying areas to reduce environmental impact.
Provides users with clear visualizations and data on their spending's environmental footprint, fostering informed decision-making.
Users are empowered to track their consumption of major bills (electricity, water, light) and receive rewards for making environmentally conscious choices.
Implementing gamification elements (points, badges) to incentivize sustainable choices.
Fosters interaction between users for sharing tips, resources, and success stories, promoting a sense of community and motivation.
Anticipated Challenges Addressed
Finding Alternatives
Data Entry & Import
Seamless Transaction Tracking & Clear Insights
Partnering with sustainable businesses which are also budget friendly increases eco-friendly options, while location-based features help users find nearby sustainable retailers.
Leveraging NLP, ML, and expert oversight, the app empowers users with accurate environmental footprint calculations through a dynamic analysis of open-source data.
Gamification elements (points, badges, leaderboards) for sustainable choices. Rewarding in form of discounts or cashback codes on monthly resource bills for making environmentally conscious choices.
Offering automatic transaction import (with user consent) alongside manual entry for comprehensive financial tracking.
Visualizations simplify spending breakdowns and environmental impact, while separate charts for digital and cash transactions improve tracking for users and the app.
(These were the key hurdles identified during the initial brainstorming phase to ensure a robust solution.)
